La Grande Savonnerie


A corporate typeface design for the visual identity of La Grande savonnerie, a traditional soap factory in Marseille.

A young team of Marseille-based entrepreneurs decided in 2015 to take up the name of a famous Marseille soap factory of the 19th century: La Grande savonnerie. It wanted to include in its visual identity a historical background, and also to demonstrate its regard for high quality production. We proposed to them the design of a typeface based on different historical characters of the Belle Epoque, and in particular Deberny & Peignotís Giraldon.

Giraldon, Deberny & Peignot, 1900.
La Grande savonnerie, freely inspired from the above.
Giraldon (top) compared with La Grande savonnerie (bottom)

Two styles have been developed, with the aim of precisely meeting the needs of usage, Regular and Medium. Medium is a version with small capitals and whose capitals are arranged slightly below the baseline. OpenType substitution sets automatically form the logo when composing the company name.