Custom typeface for Lola Lo Bueno, a new Spanish deli.
Blanca Pilven created Lola Lo Bueno in 2017 with the aim of promoting Spanish gastronomic culture in Bordeaux. The concept of the shop is that of a friendly place with a grin of madness.
The founder’s request immediately bore on a very typographic identity, composed of numerous ligatures.
![](https://www.alfab.tf/app/uploads/2019/03/LolaLoBueno_01_2-1024x513.jpg)
What we offered was to draw from the repertoire of Latin, a category of typefaces with triangular serifs, typical of the late nineteenth century. This style was particularly popular for storefronts in France.
![](https://www.alfab.tf/app/uploads/2019/03/LolaLoBueno_01_3-1024x513.jpg)
The typeface would therefore have a historical dimension, perfect to establish a certain form of notoriety, to which a dose of eccentricity is added with unconventional ligatures, and an extravagant oblique axis applied to the O.
![](https://www.alfab.tf/app/uploads/2019/03/LolaLoBueno_01_4-1024x513.jpg)
Historical and eccentric are thus balanced to communicate the confidence and originality of this new brand.